Behold the latest pearl of wisdom from Sony's Ken Kutaragi, on the goal of the PS3-“for consumers to think to themselves ‘I will work more hours to buy one’. We want people to feel that they want it, irrespective of anything else.”. This has already caused some ire among gamers and added more fuel for the anti-Sony fanboys, because they rightly believe this means that the PS3 may come out at a ridiculously high price (note that most current rumors point at $400, which doesn't seem unresaonable, but a bit too pricey for my taste, especially when they will most likely drop significantly by next Xmas). Anyone who reads this blog knows that I personally think they need to put a muzzle on Kutaragi, as almost everything he says is paramount to shooting yourself in the foot. But I'm actually defending this statement, because in reality, it is the ultimate goal of all products, especially pricey luxuries like game consoles. Kuturagi just had the balls to say what no one else will. They want you to want the system so bad that you will ignore bills, work longer hours, starve yourself, etc. in order to afford that system if that's what it takes. Company execs would slit their own mother's throats for this kind of brand loyalty, so don't kid yourself that this isn't also what Microsoft and Nintendo really want.
That's really all I have for today, but I'll be back tommorow with thoughts on this weekend's movies and anything else going on in the entertainment world.