The Xbox One can't win this holiday (but that probably won't matter)

If you take a good look at the Xbox One, it's a pretty solid device with a solid line-up (Killer Instinct & Dead Rising seem to be reviewing better than Killzone or Knack, though Ryse is reviewing pretty much as expected) and all the media apps you could possibly want either here or on the way. Even Kinect 2.0 seems to have really found it's groove as a voice command peripheral(nearly every podcast has spoke very positively overall about how well the voice commands work, even though there are a few forgivable hiccups). Not a bad package for $500, really.

But it doesn't matter. Thanks to arguably the worst PR bungling in the history of everything, MS just can't win this initial salvo. Most still have the impression that their original draconian drm policies are still in place, or that Kinect will be a NSA spy device or that it's focus on media apps means it won't have much in the way of games (which could be the case later down the line, but it's certainly not right now and probably won't be). Throw that in with the goodwill, cheaper price tag and the fact that in one day in North America, PS4 sold over a million units, this holiday seems pretty unwinnable for Microsoft. That's a hard number of units sold to customers, and if Microsoft tries any sort of dumb PR speak bullshit (i.e. the fastest selling Xbox in history, which it probably will be or a million shipped to stores vs. a million actually sold) they will be absolutely trashed yet again. So what should they do, probably just be glad they got the damn thing out the door and focus on the next round, most importantly, SHUT THE FUCK UP. Because you aren't going to win this round, and any attempt to look cocky or spin stuff in your usual PR bullshit will just blow up in your face. I cannot stress that enough.

That being said, don't let any of what I just said make you worry about the long term viability of the Xbox One or that the Xbox One is a wrong choice. As I said it's a perfectly valid choice and as I have said previously if it was financially feasible I'd have both consoles day one. In the long run, the Xbox One will most likely do perfectly fine, but it's best move this holiday season will to just be out, let the games and the console speak for themselves and focus on the first real killer title in Titanfall and the far more important Holiday 2014.

That's all for today, but I should have a post up tomorrow about the new Zelda and a gamer cinema up on Saturday.

No comments: